The food companies of the territory as a result of their small size have difficulty reaching their potential customers as crushed by the competition of products, sometimes of lesser quality, but supported by most commercially known brands. < / h4>
The small size makes it difficult for each of them to put in place innovative sales tools and not linked exclusively to traditional distribution channels. This is why many companies are out of the large market shares and the rural population, on the territory each year decreases in spite of the quality and variety of products.
The spread of knowledge of the food market of quality products is now closely connected to the network in which each customer relies for information, opinions, judgments, and new and more secure option to purchase.
The excellence in food, their bond with the land they come from, their history and the link with the traditional methods by which products are more and more elements are taken into account by those who use the network and therefore are aspects that, unavoidably, must be taken into account when defining new paths of sale and distribution of the value of a brand and the territory it represents.
The level of competitiveness in this area therefore requires that, in addition to the quality of the presentation of its offer, the companies are able to be easily available online through search services offered by the network.
To succeed in this competitive scenario, each company must adopt a new business model in which solid technological and organizational support to allow the three cornerstones for success online: adequate promotional channels, efficient customer service, technology and scalable services.
The proposed project aims to enable a number of innovative software tools, based on models result of research aimed at creating instruments of consultation, monitoring and control to measure the degree of penetration of agribusiness in the world of the Internet and to develop plans of action that allow for fast and flexible way to diversify and improve the offering food and agriculture, in order to reach the highest level of user satisfaction and spread within network. It will also be adopted a specific application software for the realization of food and wine routes to make active and dynamic experience of discovery of the producers included in the GAL Etna and to encourage, then, local purchases.
The territory from which they will select the suppliers of local products to be conveyed within the project "Sicily Food" covers only municipalities included in the area D of the LAG Etna.
Contents General Project
Sicily Food is an innovative project, which has as its objective the provision of services, promotion and e-commerce for enterprises in the sectors of food and wine and agri-food industry in the territory of the LAG Etna. < / h4>
Sicily Food intends to promote and market products and services "Made in Etna", an expression of the richness and uniqueness of these areas, interacting with local producers interested in acquiring new markets.
The objective of this project is to get to the public network, more and more attentive to the rediscovery of local food production and traditional information about the excellent quality of the products of the territories included within the project and the means to buy them.
In this way you shorten the production / distribution chain of food products of the territory allowing member companies to reach consumers directly, with clear economic benefits for all stakeholders.
The subsidiaries have the opportunity to promote their products even more than the promotional initiatives associated as tastings, guided tours inside the company, food and wine tours, traditional recipes, discover the area etc. The user can then either select one of predefined paths that create a dynamically depending on the type of product to which focuses his interest.
The Electronic Commerce, applications for mobile devices, the Web Marketing, are the main tools that the new commercial Sicily Food Company wants to make available to the companies, to address worldwide markets by leveraging new technologies and on the knowledge society and communication.
objectives and potential impact
The key to the proposed intervention aims, are:
· Optimize investments in agribusiness benefiting from the integration of services into a common platform. And 'one of the technological objectives of the intervention, which aims to allow the companies involved to benefit from a solid infrastructure that, in general, is not readily available to small operators and to benefit from the analysis of data on purchases and on appreciation of the products.
· Optimize for the user of the service the purchasing process by making available in a capillary useful information to optimize purchases and knowledge of the hinterland. In addition, they will provide to the individual companies affiliated analysis tools so that they can respond quickly to requests, often highly variable over time. The service platform will include all the most advanced technological tools to enable the definition and the search for ways of purchase. This technology will be available with mobile platforms that have become indispensable in any context.
· Optimize the system of access to information, not only for consumers but also for the retailers themselves, affecting the entire process corrective-production company. In this context one of the most important, is that the evaluation of such products, their uniqueness and excellence are perceived by consumers. The evaluation of the reliability of such judgments is neither 'certain it' certified. The system will be able to secure a judgment on the services offered that is not based only on the direct experience of the users, but which also takes into account the reliability of the opinions expressed by all the people who use the services offered by our company.
· Optimize the presence of tourists / buyers through the creation of an application for mobile devices that will carry through the geolocation of wine specialties and agribusiness in the area
It 'clear that the overall objective of the intervention is to provide a range of innovative services aimed all'incrementazione knowledge of the existing market for local products based on the analysis of information and data on processes index and consumer buying. The analysis takes into account both the information obtained from the Internet channel that through the mobile application. The goal is to create a tool that overcomes the traditional view of the e-commerce portal offering mostly products, purchasing tools and reliable information of higher quality than the well-established mechanisms of research and product sales. In this way the company affiliates may address in an almost surgical their activities and investments and thus ensure consumers services with high added value and superior quality.
The use of the application for the routes of the typical product will bring consumers to the territory allowing them to know the companies and the environment in which they operate by raising awareness on the uniqueness and quality raw materials that are used for food and wine production and food.
The services of the project are available Platform Follow us on mobile, search " Marricriai " Shop On Android and iOS
